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GIRL POWER!

In a recent written insight on Asia’s gaming market by Think with Google, the once male-dominated gaming market is showing signs of waning to the fairer sex. As more game developers create games that feature storylines and characters that are more inclusive, the appeal of them towards women have been increasing steadily over the last five years.

In the study, it was shown that the number of female gamers in Asia is growing at a faster rate than male gamers. Of the 1.13b total gamers in Asia in 2017, 32% were female. By the end of 2019, females accounted for 38% of all gamers across platforms at 500 million strong and the numbers are continuing to rise. In fact, the number of female gamers in Asia is growing at a faster rate than male gamers. Asia’s user base of female gamers grew 18.8% in 2019 and is forecasted to grow by 14.8% in 2020 — significantly outpacing the single-digit growth of total gamers, projected to be 7.8% in 2020.

According to the study, there were 500 million total female gamers in Asia — 8.5 million on consoles, 201 million on PC, and 473 million on mobile. The total numbers constitute an overlap as many of them choosing to play on multiple platforms.

As mobile gaming is shown to be the favoured platform for gaming, it also corresponds to higher spending habits from female gamers with female gamers in China spending $6.6 billion on mobile games and $1 billion.

By the end of 2018, there were 290 million female esports players in China with a 11.5% YoY growth. Females take up 1/3 of the entire esports audience in China and Korea (whereas the global average is only 22%). Female gamers don’t just stop at just being audiences either – more all-girl teams and leagues of female gamers are taking place all over Asia.

In Southeast Asia, the independent Female Esports League has been gaining popularity since 2012, with players competing in tournaments across titles such as “League of Legends,” “DOTA2,” and “Mobile Legends.” Singapore’s Callisto Gaming, founded in 2019, is a new esports organization exclusively focused on female gamers, and teams like Bren Female, Belletron, and Asterisk have earned huge followings and top prizes in the past few years.

With such great insights into the growing presence women play in esports. It will be interesting to see how the esports lanscape changes with the times as the industry grows more inclusive. Esports in many ways is an equalizing factor between genders and this will only accelerate the popularity of esports globally.